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As consumers, we’ve come to expect our digital experiences to be easy, fast, intuitive and highly personalized. To meet these increasing demands and gain competitive advantage, companies have doubled down on cloud-based technologies and services in recent years. This unstoppable inertia accelerated tenfold in 2020, when virtually every aspect of our lives changed, from the ways we work and learn, to the ways we buy products and services, to the way we interact with one another.