Leveraging data to understand audiences

Location data is disrupting the media industry. It acts as a bridge between the digital and the physical worlds, helping advertisers understand and leverage all the data they hold about consumers.

A greater understanding of where consumers have been, where they are, and where they’re going paints a clearer picture of who the consumer is, revealing patterns and enabling predictions.

The media industry can leverage location data and services from HERE to improve their data science, gain a better understanding of consumers and build more efficient campaigns. 
 

Areas of expertise

Advertising

Enhance the advertising ecosystem with leading location data and services

More details: https://www.here.com/solutions/internet-media/location-based-advertising

 

Publishers

Helping publishers better understand their audiences

More details: https://www.here.com/solutions/internet-media/publishers



More than: https://www.here.com/solutions/internet-media